The Birth of Bobux and Its Idea

The Discovery of Two Parents and the Birth of an Idea

It was 1991 in New Zealand, a place where nature reigns and freedom is a way of life. Here, two parents joyfully watched their daughter grow. Like many New Zealand children, the little girl spent her days barefoot: running on the sand, exploring fields and beaches, and moving freely without any constraints.

But the time came when she had to wear her first pair of shoes to go to kindergarten. It was a turning point, but not as the parents had expected. The girl, who had been moving with agility and confidence until then, suddenly seemed clumsy, awkward, almost restricted.

What was happening? The parents quickly realized that the problem lay in the shoes. These small shoes, meant to protect, were instead hindering the natural development of her movement. From that moment on, a simple daily observation turned into a true revolution.

The First Slipper: When Feet Remain Feet

The girl's father decided to take matters into his own hands. Armed with needle and thread, he created a small protective cover made of soft leather—something that resembled a second skin more than a shoe. This slipper did not restrict the natural movements of the foot: the girl went back to running, jumping, and playing with the same natural ease as before.

What had been born was not just a product, but a revolutionary idea: why force children's feet into rigid shoes when it’s possible to create something that respects their natural development?

Bobux's DNA: Let the Feet Do Their Work

From that first slipper, the founding principle of Bobux was born: shoes should not only be beautiful or fashionable, but they should allow children's feet to do their work—grow, explore, and develop naturally.

To achieve this goal, Bobux adopted a unique perspective: that of the child's foot. It was no longer about "making shoes," but about creating footwear that worked in harmony with the foot, not against it.

The Evolution: Shoes for Every Age and Stage

Over time, Bobux continued to innovate. Not all feet are the same, nor are the needs of children.

For newborns, who crawl and take their first steps, soft shoes are needed to protect but not interfere.

For early walkers, shoes are needed that provide light support while still allowing maximum freedom.

For older children, shoes are needed that are durable but still designed to respect the natural shape and movement of the foot.

Each stage of growth has been carefully studied to ensure that every shoe is the best possible choice for that specific moment in a child's life.

Bobux: A Proven Theorem

The story of Bobux proves a fundamental point: when you put the child's foot at the center, you get something unique. Bobux shoes are not simply footwear: they are tools for growing, playing, and exploring the world with the same freedom as being barefoot.

If you're a parent, you know how important it is to see your child move with joy and confidence. Bobux shoes allow this, because they don't impose limits on their natural development. That’s why, since that distant 1991, Bobux has been recognized worldwide as the best shoe for growing feet.

The Future of Feet is Here

Every time your child wears a pair of Bobux, they are wearing much more than a shoe: they are wearing an idea. An idea born from observation, the love of two parents, and the desire to let children's feet do what they were designed to do: be free.

If you want to give your child’s feet the freedom they deserve, you already know what your next choice will be. With Bobux, your children's feet will always be at the center.